Facebook is one of the most powerful platforms for promoting your blog and increasing your traffic. With over 2.7 billion monthly active users, it offers a vast audience to connect with and share your content. In this script, we will explore the most effective strategies for using Facebook to promote your blog and drive traffic to your website.
1. Make Your Images Big
Facebook posts that include images get around 120% more engagement than posts with no photos. Make your images prominent, and you’re going to get lots more Facebook likes, shares, comments – and click throughs. Use full-sized images in some of your Facebook blog post updates. Check your Facebook Insights, and your blog site metrics to assess your successes with full-sized images (and any of the methods in this article). Use the best methods to keep generating the most blog traffic for you.
Example: Here’s a great example of a full-sized blog post image from HubSpot. The image is cute, relatable, and generally follows the rule of thirds to make it visually appealing.
Tips for Making your Images Big:
- Upload a visually appealing, related image to increase click-throughs to your blog.
- Check your Facebook and blog site metrics to analyze the success of your full-sized images. Repeat the types of posts that work best for you.
- Use a shortened link in your full-sized image posts, to keep your text cleaner.
2. Make Your Updates Short
Yes, you’re driving Facebook traffic to your blog article, and your blog article will have lots of text. On Facebook, though, short, witty updates generate the most engagement, and click-throughs. Ideally, keep your update one sentence, and under the 140 Twitter character count. Remember that lots of your Fans are using Facebook on mobile, too. Keep this in mind when you’re creating your text. Make your blog updates a short, clear, and intriguing teaser for your blog article.
Example: Here’s a great example of a short, teaser update from the Huffington Post. The Facebook update gives you a good idea of what the blog article is about. It’s funny, enticing, and short.... and their basic plan includes a Facebook tab.
3. Use Facebook Ads
Facebook ads boost your reach to Fans and targeted audiences. Use them to get your blog updates seen, and drive Facebook traffic directly to your blog and website. You can use what Facebook used to call promoted posts to target your blog updates to Fans and their friends. You can use more targeted Facebook ads to reach Facebookers with your niche demographics and interests. Ads on Facebook don’t have to be expensive for the ROI you get. You can choose the pay-per-click option, so you only pay when someone clicks through to your site. Target your ads to reach your specific, interested people on a very granular level. Your ads are going to get clicked by your exact niche.
Example: Here’s an example of a Facebook ad from TD Bank. They use targeted ads to drive Facebook traffic back to their blog site.
Tips for Using Facebook Ads:
- Use targeted Facebook ads to drive traffic from Facebook to your blog and website.
- Facebook ads enable you to reach extremely specific, interested markets.... The key is to use best practices for your ad image, A/B test your text and targets, and link directly to your blog or blog post.
4. Use Captivating Posts to Introduce Your Blog
Sharing just your blog’s link on your Facebook page is not enough; it is too run-of-the-mill for people to pay attention. You need to work on the following to make your post attractive:
- Clutter-free and appealing design
- Catchy headline
- Engaging and informative text that provides some value to the reader
Example: Before sharing your blog on Facebook, make sure it has a catchy headline and a compelling meta description. It will give the blog greater visibility as Facebook pulls the headline, image, and link description to create an attractive thumbnail.
5. Increase Your Blog’s Organic Reach Through Optimization
Once you create a post and find an appropriate creative to complement it, you need to ensure that it achieves high organic reach. To share it at a time when most of your audience is online, go to Page Insights and select "Posts." It will provide you the data on the days, and the time when most users are online, so you can reach a much wider audience. It also provides insights on other posts based on their time of publishing and engagement received.
6. Boost Your Post to a Custom Audience
Boosting your post is the next step of blog promotion on Facebook. You should start targeting the audience in the following sequence:
- Your fans or the people who have liked your page
- The friends of your FB fans
- Your website visitors
Example: Open Facebook Ads Manager, find Audiences page, click on Create Audience, select Custom Audience, click on Engagement, set up the ad audience... The last step is to set the post-boosting campaign’s budget and duration. Boosting posts is among the most affordable options for promotion on FB. You can start with costs as low as $15-20 per day and analyze the results. If everything goes well, you can extend it.
7. Use Captivating Headlines
The best way to start content promotion on @Facebook is free. Post a link to the article on your brand’s Facebook page. You can easily do it by copying your article’s URL to Facebook’s sharing box. The post will organically reach about 2% of the people who “like” your page. But that 2% isn’t the main reason that makes sharing posts on Facebook worthwhile.
- Conclusion
Promoting articles on Facebook is simple and can have a high return on investment. Don’t worry if it seems confusing at first. After you’ve set up a few campaigns, it’ll be like child’s play. The next time you publish content and are looking for a way to promote it, create a Facebook promotion campaign by following these nine practices:
- Share the post first on your Facebook Page.
- Create a boosted Facebook post.
- Use captivating headlines.
- Include well-designed images.
- Write irresistible ad copy.
- Create A/B tests to see what works.
- Target your audience.
- Use the Custom Audience feature.
- Add emojis to your Facebook ad copy.
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